Tech PR Agency
We're a tech PR agency helping B2B founders explain what their technology changes, share useful expertise and reach the people involved in buying it.
I'm Alison. You know your product inside out. Our role is to help someone outside the business understand why it matters. We'll begin with your customers' questions and the evidence you hold to answer them.
Book a discovery call →Our clients regularly feature in
- ITV News
- Elite Business
What a tech PR agency can help you communicate
As a B2B tech PR agency, we focus on the link between a product and the problem it solves. Your audience needs a reason to listen before it needs a list of features.
- Explain technical ideas through the work they help people do and the problems they address.
- Develop founder commentary grounded in practical experience, with clear examples and evidence.
- Find relevant trade, technology and business media for your audience.
- Prepare for interviews and podcast conversations with clear messages and useful answers.
- Connect announcements and expert articles into a consistent account of what your business knows.
B2B technology PR built around your expertise
Choosing a B2B technology PR agency should begin with the work you need it to do. We'll agree the audience, the subjects you can speak about with authority and the next milestone worth sharing.
- 01
Explain the customer problem
We'll ask how your technology is used, what changes for the customer and what you can demonstrate. That gives us a clear foundation for messaging and stories without relying on jargon.
Copywriting and brand stories → - 02
Contribute something useful
Syrvi.ai's founder discussed AI in B2B sales on Software Spotlight. Authentic Legal AI's Lisa Burton contributed to The AI Journal on ethical data use. Those are specific subjects with a reason for an audience to listen.
Media relations → - 03
Prepare for questions
We'll help your spokespeople make technical detail accessible and prepare for questions about the limits as well as the benefits of a product. A clear, considered answer is more useful than another claim to be revolutionary.
Media training →
Technology voices we have helped share
Our case studies include Syrvi.ai's Software Spotlight appearance, Authentic Legal AI's coverage in The AI Journal and Go Live Data's coverage in Customer Think and Retail Customer Experience. Go Live Data's recorded milestones also include being shortlisted for 3 awards and winning Top Performing Team at the 2024 STARTUPS Magazine Hustle Awards.
Syrvi.ai
Peter Juhasz, Founder & CEO of Syrvi AI, shared his expert insights on the role of AI in transforming B2B sales.
Read the case study →Authentic Legal AI
Lisa Burton shared her thoughts with The AI Journal on how companies can ensure ethical data use while leveraging AI for efficiency.
Read the case study →Go Live Data
A Manchester-based B2B data company, led by CEO Adam Herbert, that builds and revalidates its database of UK businesses using its own technology.
Read the case study →Choosing a tech PR agency
Do you work with B2B technology businesses?
Yes. Our case studies include Go Live Data, a B2B data technology company, and Syrvi.ai's founder commentary on AI in B2B sales. We'll discuss your product, customers and expertise before proposing a focus.
Can you help explain a complex product?
Yes. We'll work with the people who know it best to understand the problem, the use cases and the evidence. Then we'll shape messages that an interested reader can follow without needing your technical background.
Do we need a product launch to start PR?
No. Useful expertise can give you a reason to speak between announcements. We can explore commentary, interviews and thought leadership around questions your customers and industry are already asking.
How much does PR cost?
The fee depends on the work involved, your priorities and the time available. We'll discuss the scope together before proposing a fee. Our guide explains what to consider when planning a PR budget. Read our guide to how much PR should cost.
Can you guarantee coverage in a technology publication?
No. We can identify relevant media, prepare a strong pitch and help your spokespeople contribute. Editors and producers decide what gets published, and we'll keep you informed about their responses.
Help people understand what you make possible.
What's your PR Score?
Find out in 2 minutes.
Question 1 of 12
Can you explain what makes your business different in one sentence?
Ready to talk?
Tell me about your technology and the people you need to reach. We'll find the story in the work.
Book a discovery call →