Alison Shadrack

I started Adia to help good businesses be seen, heard and believed.

I've spent my career around the media, and I kept seeing the same thing: brilliant founders with something genuinely worth saying, going unheard, while louder, lesser businesses took the spotlight.

So I built Adia on a simple belief: if they don't know you exist, you don't have a business. We don't chase vanity coverage. We build the kind of reputation that compounds, through real relationships with the journalists, editors and producers who actually matter.

Now the rules are changing again. Your next customer is as likely to ask ChatGPT for a recommendation as they are to Google you. PR has never mattered more, and it's exactly the work we've quietly been doing all along: building trust, authority and a footprint the machines can't ignore.