AI PR and Generative Engine Optimisation Agency
Generative engine optimisation (GEO) means making your business easier for AI tools to find, understand and cite in their answers. We help brands build that presence through earned coverage, expert commentary and a consistent public story.
You may want ChatGPT, Gemini, Perplexity and Google AI answers to recommend your business. Or you may run an AI company and need an AI PR agency to help explain your work. We start with who you need to reach and what you can show them.
Book a discovery call →Our clients regularly feature in
- ITV News
- Elite Business
Give people and AI answers a clearer picture
Useful coverage starts with something worth saying. We help you connect your expertise to the questions your buyers ask.
- Earn coverage and expert commentary in relevant publications that AI tools cite.
- Keep your company name, people and specialism consistent across your website, profiles and coverage.
- Build authorship around named experts with a clear point of view.
- Track which buyer prompts name your business and whether the answers describe it accurately.
- Help AI companies explain their work through evidence and informed commentary.
Start with the questions your buyers ask
Our generative engine optimisation agency work connects PR to AI search visibility. We agree the audience and the questions first, then build a public record that gives those answers substance.
- 01
Establish your starting point
Review how your business appears in search and AI answers, which sources are cited and where your public story needs to be clearer. Agree the prompts that matter to your buyers.
AI Search Optimisation → - 02
Make your expertise visible
Develop useful commentary for relevant publications, with named experts and consistent facts about your business. Give journalists a reason to quote you and readers a reason to trust you.
Why authorship is the new SEO → - 03
Review what the answers say
Return to the same buyer questions over time. Record mentions, citations and how your business is described, alongside the coverage you earn, to see where the public picture is changing.
How to get cited by ChatGPT and Perplexity →
PR for AI companies, in practice
Syrvi.ai founder and CEO Peter Juhasz shared insights on AI in B2B sales on Software Spotlight. Lisa Burton of Authentic Legal AI shared her thoughts on ethical data use with The AI Journal.
Syrvi.ai
Peter Juhasz, Founder & CEO of Syrvi AI, shared his expert insights on the role of AI in transforming B2B sales.
Read the case study →Authentic Legal AI
Lisa Burton shared her thoughts with The AI Journal on how companies can ensure ethical data use while leveraging AI for efficiency.
Read the case study →Questions about AI PR and GEO
What is generative engine optimisation?
GEO is the work of making your business easier to find, understand and cite in AI-generated answers. It brings together earned coverage, clear company facts and named expertise so the public information about you is useful and consistent.
How is GEO different from SEO?
SEO helps people find your website in search results. GEO focuses on whether AI answers mention, cite or recommend your business. The two overlap: clear information, credible sources and a technically sound website matter to both. Read about PR in the age of AI.
How long does it take to improve AI visibility?
Building a stronger public footprint takes months, and your starting point matters. We review progress over time rather than promise a date for a recommendation. AI answers change, and coverage cannot guarantee that a tool will name you.
How do you measure AI visibility?
We agree a set of questions your buyers ask and check the answers over time. We look at whether your name appears, which sources are cited and whether the description is accurate. We review those observations alongside earned coverage; a single answer is not a fixed ranking.
Do you work with AI start-ups?
Yes. If you are looking for an AI PR firm, we can help you explain the problem your company solves and bring your experts to relevant media. The Syrvi.ai and Authentic Legal AI case studies above show examples of that commentary work. Explore PR for start-ups.
Can you help a technology company that is not an AI business?
Yes. Wanting to appear in AI recommendations is different from selling an AI product. We begin with your audience, your expertise and the public information about your business, whether or not your product uses AI. Explore our technology PR work.
Ready to make your expertise visible?
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Question 1 of 12
Can you explain what makes your business different in one sentence?
Ready to talk?
Tell us who you want to reach and what you want them to understand. We will talk through where PR and AI search visibility could help.
Book a discovery call →