Fintech PR Agency
We're a fintech PR agency helping founders explain financial technology, share useful expertise and reach the trade and business media their customers read.
I'm Alison. A clever product still needs a clear story. We'll start with the problem you solve, the people you must reach and the evidence behind your claims, then work out where your expertise belongs within the conversation.
Book a discovery call →Our clients regularly feature in
- ITV News
- Elite Business
What a fintech PR agency can help you explain
Banking infrastructure, embedded finance and insurance can feel distant until you explain what they change for a customer. We'll help you make that connection without losing the detail that matters.
- Turn technical features into a clear account of who your product helps and how it works.
- Give journalists useful founder commentary on the subjects you know through your own work.
- Plan communications around funding announcements, partnerships and product milestones, with the facts agreed before outreach.
- Select trade and business publications around your audience, whether you need to reach banks, partners or businesses adopting financial technology.
- Prepare spokespeople to answer questions clearly, with claims your team can back up.
From financial technology to a story worth hearing
We'll ask questions before suggesting headlines. What has changed? Why does it matter now? What can you show? Those answers give an editor something concrete to consider.
- 01
Find the useful story
We'll work through your product, customer problem and founder experience to find an angle with substance. For a funding announcement, we'll separate the investment news from what the business plans to do next.
Copywriting and brand stories → - 02
Build a relevant media conversation
Our AAZZUR case study records coverage in Finextra, Fintech Finance News and Wealth Briefing. RecordSure's includes Money Marketing, New Model Adviser and Citywire. We'll choose your media targets around your own audience and story.
Media relations → - 03
Prepare your founder
Technical knowledge is a strong starting point. We'll help your spokesperson explain it in everyday language, anticipate questions and stay within what the evidence supports.
Media training →
Fintech stories we have helped tell
AAZZUR's case study records PR around a £2m funding round and coverage in Finextra and Fintech Finance News. Embea shared its €4 million seed funding announcement with Sifted. These are company funding milestones, not sums raised by PR. RecordSure's story adds national, broadcast and financial trade coverage.
AAZZUR
A Berlin- and London-based embedded-finance platform that lets brands and banks launch banking, card, lending and wealth products from modular components.
Read the case study →Embea
Embea shared their news of raising €4 Million in Seed Funding to Build a Pan-European Embedded Life Insurance Platform.
Read the case study →
RecordSure
Built broad national, broadcast and trade coverage plus a string of business-award shortlistings for the AI fintech RecordSure.
Read the case study →Choosing a fintech PR agency
Which fintech businesses have you worked with?
Our case studies include embedded-finance platform AAZZUR, AI fintech RecordSure and Embea's embedded life insurance platform. Each page shows the brief or coverage recorded on our site, so you can judge how it relates to your business.
Can you help with a funding announcement?
Yes. We'll discuss the announcement, timing, audience and available facts, then prepare a story and media approach. Funding is a business milestone to communicate; media coverage does not promise further investment.
Which publications could feature our business?
That depends on your story and audience. AAZZUR's coverage includes Finextra, Fintech Finance News and Wealth Briefing; Embea's includes Sifted. These are examples of past coverage. Editors decide whether a new story is right for them.
How much does PR cost?
The fee depends on the work involved, your priorities and the time available. We'll discuss the scope together before proposing a fee. Our guide explains what to consider when planning a PR budget. Read our guide to how much PR should cost.
How will we review progress?
We'll agree the purpose of the work before outreach and review the relevance of coverage, the messages it carries and the opportunities it creates. We'll keep published coverage apart from pitches and conversations still in progress.
Make complex ideas clear.
What's your PR Score?
Find out in 2 minutes.
Question 1 of 12
Can you explain what makes your business different in one sentence?
Ready to talk?
Tell me what you're building and who needs to understand it. We'll explore where PR can help your next step.
Book a discovery call →