Digital PR Agency
We're a digital PR agency helping businesses gain online coverage that can build credibility, attract links and support visibility in search and AI answers.
Digital PR means earning attention on other people's websites through useful stories, news and expert contributions. I'm Alison. We'll connect that media work with clear information on your own site, so people can understand who you are and what you do.
Book a discovery call →Our clients regularly feature in
- ITV News
- Elite Business
What does a digital PR agency do?
Digital PR earns online media coverage through stories journalists want to publish. That coverage may include links to your website and can help readers, search engines and AI assistants discover your expertise. A link or an AI citation is an opportunity, not something an editor or search system owes you.
- Find stories and expert contributions relevant to your audience and useful to journalists.
- Earn online coverage that gives readers independent context for your business and expertise.
- Give readers a useful destination on your website when a publication chooses to link to it.
- Keep your website, author information and media messages consistent so your expertise is easier to understand.
- Review coverage, links and relevant website activity separately, without treating a mention as a guaranteed enquiry.
How our digital PR services fit together
We'll start with your audience and the questions you can answer well. Then we'll build a media approach and look at what people find when they follow the story back to you.
- 01
Earn a useful mention
We develop news angles and expert contributions, then approach relevant journalists. AAZZUR's coverage in Finextra and Authentic Legal AI's article in The AI Journal show how specialist knowledge can become an online story.
Media relations → - 02
Connect coverage with your website
Clear pages, consistent business information and identifiable authors help people and search systems make sense of your expertise. We bring these questions together with earned media in our AI-search work.
GEO, AEO and SEO → - 03
Understand AI visibility
An AI answer can draw on sources beyond your own website. Our guide explains how credible mentions and useful content fit into that picture, without promising a citation from any particular assistant.
Getting cited by ChatGPT and Perplexity →
Online coverage you can read
AAZZUR's case study links to Finextra and Fintech Finance News, including coverage around its business milestones. Authentic Legal AI's links to The AI Journal, and Go Live Data's includes Customer Think and Retail Customer Experience. These records demonstrate online coverage; they do not claim measured backlink, search-ranking or AI-citation gains.
AAZZUR
A Berlin- and London-based embedded-finance platform that lets brands and banks launch banking, card, lending and wealth products from modular components.
Read the case study →Authentic Legal AI
Lisa Burton shared her thoughts with The AI Journal on how companies can ensure ethical data use while leveraging AI for efficiency.
Read the case study →Go Live Data
A Manchester-based B2B data company, led by CEO Adam Herbert, that builds and revalidates its database of UK businesses using its own technology.
Read the case study →Choosing a digital PR agency
What is the difference between digital PR and traditional PR?
Both depend on a useful story and a relevant audience. Digital PR focuses on online coverage and how it connects with your wider web presence, including links, search visibility and the sources AI assistants may use. Traditional PR can also include print and broadcast coverage.
Does digital PR include SEO?
Our digital PR services focus on earned media and the information supporting your public profile. We can discuss how that work connects with your website and AI-search visibility, and agree the scope before starting.
Can you guarantee backlinks or AI citations?
No. Publishers decide whether to include a link, and search engines and AI assistants decide which sources to show. We'll build useful stories and clear supporting content, then report what actually appears.
How much does PR cost?
The fee depends on the work involved, your priorities and the time available. We'll discuss the scope together before proposing a fee. Our guide explains what to consider when planning a PR budget. Read our guide to how much PR should cost.
How do you measure digital PR?
We'll agree measures around your goals. These can include relevant coverage, the messages it carries, links actually published and referral visits where measurement is available. Search and AI visibility need their own checks; a media mention alone does not establish an improvement.
Do you need news to run a digital PR campaign?
An announcement can help, but practical expertise can also be useful to a journalist. We'll look for questions your team can answer with evidence and examples, then decide whether there is a story worth pitching.
Make your expertise easier to find.
What's your PR Score?
Find out in 2 minutes.
Question 1 of 12
Can you explain what makes your business different in one sentence?
Ready to talk?
Tell me who you want to reach and what you want to be known for. We'll explore how earned media can support that.
Book a discovery call →