Food and Drink PR Agency
We're a food and drink PR agency helping brands share their products, founder stories and business news with the people most likely to care.
I'm Alison. Your product is only part of the story. We'll look at why you made it, who it is for and what makes this the right moment to talk about it, then agree on a practical PR focus.
Book a discovery call →Our clients regularly feature in
- ITV News
- Elite Business
What a food and drink PR agency can help you do
A retailer, a reviewer and a potential customer each need something different from the story. We'll help you decide who matters for your next step and what they need to know.
- Explain your product and the need behind it in language that makes sense outside your own team.
- Plan outreach around launches, crowdfunding campaigns and business milestones.
- Connect founder stories with the wider food, drink and business conversations they can contribute to.
- Identify relevant reviewers and agree on how samples and product information will be provided.
- Give trade journalists the facts they need, and consumer journalists a clear reason their readers might be interested.
A story with a clear purpose
We'll start with your next milestone and the resources you can give it. A useful plan accounts for product availability, photography, samples and the time your founder has available for interviews.
- 01
Choose the audience
Beer Hawk's case study includes drinks-trade coverage in Morning Advertiser, Off Licence News and Imbibe. Creative Nature's includes The Grocer and Natural Products. Your own audience will guide which publications we approach.
Media relations → - 02
Make the story usable
We'll help bring together your product information, founder story and supporting facts. Clear copy gives journalists a useful starting point and helps you keep your message consistent across your own channels.
Copywriting and brand stories → - 03
Make coverage work harder
When a story appears, think about the next step for someone discovering your brand. We'll discuss how it can support your website and the conversations you're already having with customers and partners.
From feature to authority →
Food and drink stories we have helped tell
TG Green Teas reached and surpassed its 10,000 crowdfunding target with a campaign supported by press activity, product reviews and social content. Beer Hawk's case study records drinks-trade and business coverage; Creative Nature's includes The Grocer and Natural Products. Read each story for the work behind the result.
TG Green Teas
Drove a Tesco BackIt crowdfunding campaign past its 10k target with blogger, celebrity and national press support.
Read the case study →
Beer Hawk
Drove extensive trade, business and awards coverage for the craft-beer retailer, including a Great British Entrepreneur Award win.
Read the case study →
Creative Nature
Won the free-from food brand business and trade coverage across national and sector titles.
Read the case study →Planning PR for your food or drink brand
Do you work with food and drink founders?
Yes. Our case studies include craft-beer retailer Beer Hawk, free-from food brand Creative Nature and TG Green Teas. We can discuss a product story, founder profile or a defined campaign around your next milestone.
Can you support a product launch or crowdfunding campaign?
Yes. We'll discuss your audience, timing and the materials available, then agree the story and outreach. TG Green Teas is an example of our crowdfunding work, with press activity, blogger reviews and social content supporting its campaign.
Do you arrange product reviews?
We can identify relevant reviewers and discuss outreach and samples as part of the brief. Reviewers make their own decisions about whether to feature a product and what they say about it.
How much does PR cost?
The fee depends on the work involved, your priorities and the time available. We'll discuss the scope together before proposing a fee. Our guide explains what to consider when planning a PR budget. Read our guide to how much PR should cost.
Will coverage lead to sales or retail listings?
Coverage can introduce your brand and give people a reason to find out more. It cannot guarantee a purchase or a retail listing. We'll agree on what PR should support and review coverage alongside the business information you can share.
Give your brand a story people remember.
What's your PR Score?
Find out in 2 minutes.
Question 1 of 12
Can you explain what makes your business different in one sentence?
Ready to talk?
Tell me about your product and what comes next. We'll work out where PR fits.
Book a discovery call →