Ideas on PR for the AI age.
Practical thinking on getting seen, building authority, and becoming the brand both humans and AI recommend.
PR in the Age of AI: How to Become the Brand AI Recommends
How earned media, thought leadership and a consistent digital footprint help businesses become trusted and recommended in the age of AI.
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How much should PR cost? A founder's budget guide
How much does PR cost? Explore UK PR agency fees, monthly retainers, what affects pricing and how to set the right PR budget for your business.
From one feature to lasting authority
Secured a media feature? Discover how founders can turn PR coverage into thought leadership, personal branding and lasting business authority.
How to get cited by ChatGPT and Perplexity
Learn how earned media, named expertise and a consistent digital footprint can help your business get cited by ChatGPT and Perplexity.
Why authorship is the new SEO
Discover how authorship, thought leadership and independent PR coverage help founders become recognised, trusted and discoverable in AI search.
PR in the Age of AI: How to Become the Brand AI Recommends
How earned media, thought leadership and a consistent digital footprint help businesses become trusted and recommended in the age of AI.
Seven must-read DIY PR tips for small businesses
Alison Shadrack, founder of Adia PR, shares her insight: “Having a PR strategy can make a huge difference to the success of your small business, which I experienced first hand when previously I founded an online business that sold imported Italian food.”
Small Business PR: How to Do PR on a Budget
You’re running an SME. You’re working night and day to grow your business, and you’re doing it on a shoestring budget. You know that you need to increase visibility for your brand in the market, and yet you can’t seem to find the money to hire a PR firm. What is a driven, focused business owner to do?
Maximising PR Coverage: The Next Steps
You’ve made some great press connections and submitted stories about your brand. One has been picked up and published. Now what? Is your story destined to live for a day in that newspaper or magazine, and then perish forever in some forgotten archive?
Your Small Business: A PR Treasure
As a small business owner working to increase brand awareness, you think often about the value of public relations and press coverage. You have bemoaned your lack of an advertising budget. You have felt a pang of envy toward large corporations that are quoted regularly in newspaper and magazine articles, whose representatives speak on national programmes and are recognised by industry influencers.
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Occasional, practical, no fluff. Just what's working in earned media and AI visibility right now.
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