Scale-up PR Agency
You've built a successful business. Now it's time to build a reputation that matches your ambitions.
At Adia PR, we help ambitious scale-ups raise their profile, strengthen their credibility and become recognised leaders in their industries.
Whether you're preparing for investment, entering new markets, looking to attract employees or establishing your position as an industry leader, our strategic PR campaigns help you get noticed by the people who matter.
We combine media relations, thought leadership and personal branding to build the reputation of your business and the people behind it.
Because as your business grows, your reputation should grow with it.
Our clients regularly feature in
Keep your story moving as you grow
Your launch may have made headlines, but what happens next?
For scale-ups, PR isn't about securing one big announcement. It's about building sustained visibility, credibility and influence that supports your long-term business goals.
Our scale-up PR services help you:
- Build investor confidence: Raise awareness of your business, demonstrate your progress and strengthen your credibility ahead of funding rounds.
- Attract the right talent: Showcase your company culture, purpose and leadership to help position your business as an employer of choice.
- Enter new markets: Get your business in front of the right audiences, publications and industry influencers as you expand.
- Establish industry authority: Position your founders and senior leaders as trusted experts through media commentary, interviews, speaking opportunities and thought leadership.
- Stay visible and relevant: Turn business milestones, industry insights and company developments into compelling stories that keep your business in the conversation.
The goal isn't simply more coverage. It's the right coverage, in the right places, for the right reasons.
Strategic PR that grows with your business
Every scale-up has different ambitions, challenges and opportunities. That's why we don't believe in a one-size-fits-all approach.
We take the time to understand your business, your growth strategy and the audiences you need to influence. Then we develop a proactive PR programme that supports your commercial objectives.
- 01
Shape your story
Your business has achieved something worth talking about. We'll identify the stories, insights and expertise that set you apart from your competitors and give journalists and audiences a reason to take notice.
Copywriting and brand stories → - 02
Build your media presence
Through our media relationships and proactive outreach, we help you secure relevant coverage in national, business and industry publications. We also identify opportunities for expert commentary that keep your business visible between major announcements.
Media relations → - 03
Raise the profile of your leaders
People want to hear from people, not just businesses. We help founders and senior executives develop their public profiles, share their expertise and become trusted voices in their sectors.
From media interviews to speaking opportunities, we'll help your leadership team communicate with confidence and authority.
Media training →
Helping ambitious businesses make headlines
We've worked with ambitious businesses at different stages of growth, helping them share their successes and strengthen their reputations.
AAZZUR, Building credibility in fintech
We've helped embedded finance business AAZZUR amplify significant milestones, including a £2 million funding round and selection for Mastercard's Start Path programme, helping raise awareness of its progress and position in the fintech industry.
Read the case study →Must Have Ideas, From kitchen table to eight-figure business
Must Have Ideas has grown from a kitchen-table venture into an eight-figure-turnover business. Its entrepreneurial growth story offers opportunities to build visibility around the business and the people behind its success.
Read the case study →Discover how our PR campaigns help businesses build their reputation and get noticed.
Explore our client success stories →
Frequently asked questions about scale-up PR
When should a scale-up invest in PR?
When your business is growing and you want to raise your profile with customers, investors, partners or potential employees. You don't need to wait for your next major announcement. An ongoing PR strategy helps you build credibility and awareness before you need it, rather than starting from scratch when an important opportunity arises.
Can PR help us secure investment?
PR can play an important supporting role in your fundraising strategy by raising awareness of your business, showcasing your achievements and building confidence in your leadership team. Independent media coverage and credible thought leadership can strengthen your reputation with potential investors, although PR cannot guarantee investment or media coverage.
How much does scale-up PR cost?
It depends on your ambitions, the scope of your campaign and the level of ongoing support you need. We offer tailored PR programmes designed around your business objectives, whether you're preparing for a particular milestone or investing in longer-term reputation building. Read our guide to how much PR should cost.
Do we need a PR project or an ongoing retainer?
If you have a specific announcement, launch or funding milestone, a focused PR project may be appropriate. However, scale-ups often benefit most from an ongoing PR retainer. It allows us to develop relationships with journalists, establish your leadership team as experts and build consistent visibility over time. We'll recommend the approach that makes the most sense for your business and goals.
How do you measure PR success?
We believe PR should deliver meaningful value, not just column inches. We'll agree clear objectives and relevant KPIs from the outset. Depending on your priorities, these may include quality media coverage, visibility in target publications, key message inclusion, thought leadership opportunities and increased recognition of your leadership team. We focus on results that contribute to your wider business goals.
You've worked hard to build your business. Let's make sure the right people know about it.
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Ready to talk?
Whether you're preparing for your next funding round, expanding into new markets or looking to establish your reputation as an industry leader, we'd love to hear about your ambitions. Let's talk about how Adia PR can help you be heard, be seen and be a success.
Let's talk →