Consumer Brand · Food & Drink

TG Green Teas

Drove a Tesco BackIt crowdfunding campaign past its 10k target with blogger, celebrity and national press support.

The brief

TG Green Teas were approached by Tesco to be one of the first users of its new foodie crowdfunding platform, BackIt. They asked Adia for PR support throughout the campaign to generate coverage, sample reviews and visibility.

What we did

Created a series of targeted press releases for trade, consumer and national press
Organised product reviews with bloggers and celebrities
Supported their social media channels with content to drive buyers to the BackIt site

The results

Reached and surpassed their 10,000 funding target
Won endorsements from top foodie bloggers and health celebrities across social media
Secured national and consumer coverage
Built relationships for future coverage and support

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Question 1 of 12

Can you explain what makes your business different in one sentence?

No, it takes a while Roughly, it varies Yes, everyone on the team says the same thing

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