Professional Services · Sales Coach

Alison Edgar · Sales Coaching Solutions

Landed the 'queen of sales' a full-page Sunday Times feature plus targeted SME coverage.

Alison Edgar · Sales Coaching Solutions logo

The brief

Alison Edgar, the 'queen of sales', wanted her core clientele of SMEs to know about her and what she could offer.

What we did

  • Built a curated list of core target titles to focus on
  • Prioritised publications relevant to SMEs that would bring in new prospective clients
  • Generated coverage Alison could reshare on her own social channels

The results

  • Fantastic coverage nationally and across the business press
  • Full-page feature in The Sunday Times on her staff and how they came to work with her
  • Coverage in targeted SME publications including Real Business
  • GBEA Special Merit recognition
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