Education · Private Tutoring

My Tutor Club

Built founder Cyrus Afkhami a media presence across independent-school and national press, driving new parent and tutor enquiries.

The brief

Premium private tutor agency My Tutor Club had no media presence and wanted to be featured within the national and independent-school press, where competitors were regularly quoted.

What we did

Secured a monthly article in both Schools House and Independent School Parent, the top two independent-school titles
Amplified the content online and grew the founder's Facebook and Twitter following
Built the founder's profile across London and national press in the target demographic

The results

Regular features in Schools House and Independent School Parent
Coverage in The Evening Standard, The Telegraph and The Telegraph Expat
New enquiries from both parents and prospective tutors
Additional coverage in key business titles and regional London publications

Adia rose to the task and secured My Tutor Club regular features within Schools House and Independent School Parent, they also secured coverage within The Evening Standard and The Telegraph which resulted in new parents and tutors contacting us. The coverage we received has been a great marketing tool for us and is a mark of approval for future parents looking to hire a tutor for their child. It's a competitive market and without doubt the coverage received helps us to stand out.

Cyrus Afkhami · My Tutor Club

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