E-commerce / Consumer

Must Have Ideas

A bootstrapped UK e-commerce retailer selling innovative, problem-solving homeware, grown from a kitchen table to an eight-figure-turnover business.

The brief

Must Have Ideas is a standout British e-commerce success story: founded in 2018 by Amy Knight, Rob Knight and Chris Finch with a £1,000 investment and scaled, without outside funding, to a reported turnover of around £65m. The brief was to turn that growth story into founder-led business and entrepreneurship coverage.

What we did

  • Built Amy Knight’s profile as a young female founder and authority on bootstrapped e-commerce growth
  • Targeted national business, retail and entrepreneurship media
  • Used growth milestones and awards as recurring news hooks

The results

  • Coverage in The Times, Retail Week and Management Today
  • Profile-building around recognition including The Sunday Times 100, the Great British Entrepreneur Awards and Amy Knight’s place on Forbes 30 Under 30 Europe
  • Positioned the founder as a credible voice on scaling a bootstrapped retailer
Coverage

Featured in

A selection of the earned coverage we've secured, tap any item to read more.

Amy Knight, Co-Founder of Must Have Ideas, shared her challenge of finding new warehouse premises for her rapidly expanding business.

Read the full article →

Amy Knight, Co-Founder of Must Have Ideas, talks about her £65m retail success story and what’s driving their growth.

Read the full article →

Amy Knight shares how she has bootstrapped and organically grown Must Have Ideas foregoing external investment.

Read the full article →

Amy Knight, Founder and MD of Must Have Ideas talks about her successful business journey.

Read the full article →

Double Win for Must Have Ideas and Founder Amy Knight at the prestigious Elite Business 100 Awards

Read the full article →

Amy Knight, Founder and MD of Must Have Ideas shares her successful e-commerce business journey and advice for aspiring entrepreneurs.

Read the full article →

Must Have Ideas won the accolade of Established Business of the Year at the prestigious Allica Bank Great British Entrepreneur Awards 2024.

Read the full article →

Amy Knight, owner of Must Have Ideas, one of the fastest growing e-retailers, was interviewed by Business Leader about her business success.

Congratulations to Must Have Ideas, one of the UK's fastest growing companies, for making it on to the prestigious The Sunday Times Hundred 2024 list.

Read the full article →

Amy Knight, owner of Must Have Ideas, one of the fastest growing e-retailers, was interviewed by The Sun about her business success.

Read the full article →

Amy Knight, owner of Must Have Ideas, one of the fastest growing e-retailers, was interviewed for 'How I Made It' talking about her career and business journey.

Read the full article →
Your story next

Let's write your case study.

What's your PR Score?

Find out in 2 minutes.

Question 1 of 12

Can you explain what makes your business different in one sentence?

Ready to talk?

A relaxed, no-pressure discovery call to talk through where you are and where you want to be seen.

Book a discovery call →
← All case studies