Founder · Author

Julie Creffield - The Fat Girl's Guide to Running

Turned a running blog into a revenue-generating brand with national coverage, sponsorships and keynote speaking gigs.

The brief

Julie wanted maximum exposure for The Fat Girl's Guide to Running, more speaker engagements and sponsored income from her blog. She needed to grow her existing following and bring funds into the business to fuel its growth.

What we did

Sought out and partnered with key brands to sponsor sections of the website, reviews and competition prizes
Supported the launch of Julie's latest book with media outreach
Raised her profile across a targeted list of publications

The results

Secured multiple sponsored posts plus a six-month sponsorship of a key site area, creating a revenue stream
Landed multiple speaker events, including a keynote at the Enterprise Nation Women's conference
Won coverage across top nationals including full-page features
Secured radio interviews and consumer coverage

Adia have been an incredible support to my business over the last few months, they have been like an extended part of the Too Fat to Run team, which until recently consisted of me and me alone, taking the time to understand the direction of my work and helping to source opportunities for PR that I hadn't originally considered. The value they have given has been amazing and the ladies in the team are a joy to work with.

Julie Creffield · Fat Girl's Guide To Running

Your story next

Let's write your case study.

What's your PR Score?

Find out in 2 minutes.

Question 1 of 12

Can you explain what makes your business different in one sentence?

No, it takes a while Roughly, it varies Yes, everyone on the team says the same thing

Ready to talk?

A relaxed, no-pressure discovery call to talk through where you are and where you want to be seen.

Book a discovery call →

← All case studies