Branding · B2B

How to Build a Brand

Turned founder Sammy Blindell into a sought-after brand commentator across national, business and broadcast media.

How to Build a Brand logo

The brief

How to Build a Brand provides branding services worldwide and initially wanted to publicise its Brand Building Bootcamps; the strategy pivoted to building founder Sammy Blindell's profile and securing speaking, TV and radio opportunities.

What we did

  • Identified a core list of business publications reaching their SME and start-up audience
  • Secured a monthly article in key business titles for consistent visibility
  • Maintained a reactive media presence across radio, TV, business and national press

The results

  • Featured in Forbes, Raconteur, Real Business and Fresh Business Thinking
  • Regular coverage in The Guardian, Virgin and Small Business
  • Live broadcast commentary on BBC Radio 5 Live and BBC News
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Question 1 of 12

Can you explain what makes your business different in one sentence?

No, it takes a whileRoughly, it variesYes, everyone on the team says the same thing

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