Evossi

The brief

Founder Ed Flood spotted a gap for running tops with pockets, reflective tech and breathable fabric. With a website and Instagram already built, he wanted to launch a crowdfunding campaign to fund production.

What we did

• Grew Evossi's social presence on Twitter and Facebook to drive interaction within the running community
• Built relationships with key running bloggers and national print journalists via press releases and campaign updates
• Built a targeted list of individuals to receive samples and provide reviews as the final product arrived

The results

• Twitter following grew from 120 to over 1,000 engaged followers
• Won extensive social support with retweets, shares and offers to trial the product
• Featured in i News (the Independent's i Weekend)
• An independent retailer who saw the i News coverage reached out to become a stockist, directly linking coverage to sales