Embedded Finance / Fintech

AAZZUR

A Berlin- and London-based embedded-finance platform that lets brands and banks launch banking, card, lending and wealth products from modular components.

The brief

AAZZUR operates in one of fintech’s most competitive arenas, embedded finance and banking-as-a-service. Founded in 2017 by Philipp Buschmann, Martin Damaske and Richard Unger, it needed a media presence to match its product ambition and give its founders a platform to lead the “buy vs. build” conversation.

What we did

  • Positioned CEO Philipp Buschmann as a go-to commentator on embedded finance and banking-as-a-service
  • Targeted the fintech trade and business press that AAZZUR’s customers actually read
  • Built a steady drumbeat of thought leadership around product milestones and funding news

The results

  • Earned coverage across the fintech press, including Finextra, Fintech Finance News and Wealth Briefing
  • Recognised in TechRound’s FinTech 50
  • Amplified key milestones, including a £2m funding round and selection for Mastercard’s Start Path programme
Coverage

Featured in

A selection of the earned coverage we've secured, tap any item to read more.

Philipp Buschmann, CEO of AAZZUR, shares his thoughts on how airlines are fintech platforms - they just need to start acting like it!

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Philipp Buschmann, CEO of AAZZUR, shares why embedded payment infrastructure is critical asset-protection strategy.

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Embedded Finance Innovator AAZZUR Announces its Partnership with TIS GRUPA

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Philipp Buschmann, Co-Founder and CEO of AAZZUR, shares his thoughts on embedded finance 2.0

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AAZZUR, the leader in embedded financial services, celebrates being selected for TechRound's FinTech 50.

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AAZZUR, the leader in embedded financial services, has been selected by Mastercard for their global initiative to support and scale fintech companies.

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Susanne Chishti, Chair of FINTECH Circle and one of the world’s most recognised fintech leaders, joins AAZZUR as a strategic advisor.

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Philipp Buschmann, co-founder and CEO of AAZZUR, shares his thoughts on why businesses need to integrate Point of Sale Financing.

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Philipp Buschmann, co-founder of AAZZUR, shares his thoughts with Wealth Briefing on why wealth management Is crucial for financial inclusion.

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AAZZUR in Fireside Chat ahead of partnership project with AI-powered Regtech Fourthline

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Philipp Buschmann, co-founder of AAZZUR, shares his thoughts on how embedded finance can support SMEs

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AAZZUR is recogonised in TechRound's FinTech50 winners celebrating the UK and Europe’s most innovative FinTechs

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Philipp Buschmann, co-founder of AAZZUR, shares his thoughts with The Fintech Times on revolutionising embedded finance

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Philipp Buschmann, co-founder of AAZZUR, shares how embedded finance empowers online banking for the expat community

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Philipp Buschmann, co-founder of AAZZUR, shares his thoughts with The Banker on the digital race between traditional banks and challengers

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Philipp Buschmann, co-founder of AAZZUR, a keynote speaker at Money 20/20 Europe shares his thoughts on the fintech event

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Philipp Buschmann, co-founder of AAZZUR spoke to MoneyWeek about the Fintech revolution

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