Doing the How to Do Your Own PR course was a real eye opener in how I could leverage PR to promote my business. I found I could take what I was already doing in my business to generate more awareness and visibility of myself and my business without having to increase my marketing spend.
Good PR increases credibility and enhances trust with customers even when you are a start-up and this is a great way to build your brand and reputation. I learnt to identify my ideal audience and Ali helped me to write my Expert Bio which I have used time and time again since.
The course was definitely a valuable investment which has yielded results in many ways for me.