Even at the start of my business, national coverage was always something I yearned for. Despite having cultivated relationships with the journalist, I still could not reach the holy grail of the broadsheets. Until that is, I enlisted the help of Adia PR.
Not only were we in The Sunday Times, we were on the front cover and had a full page and a quarter article. Press and PR are not a quick win to sales, but ones you have been featured, no one can ever take the kudos away.
Investing in PR is a great way to raise awareness of your brand.