We helped our client PitPat to organise a launch event during London Dog Week, to announce their new monthly membership plan.
PitPat, the UK’s number one, award-winning, activity monitor for dogs, launched PitPat Life, a monthly membership plan which rewards healthy, happy dogs and their owners through perks, points and prizes. Founder & CEO Andrew Nowell commented at the event:
“When we launched PitPat four years ago, we changed how dog-owners look after their best friend. PitPat brought dogs and owners closer together in a fun and easy way, and helped both to be healthier and happier. But our customers have shown us they want more, so I’m really excited that we’re able to bring them PitPat Life. We’re turning PitPat into what our customers already make it - a club for every dog owner, making us the heart of a vibrant community of dog lovers. Even better, PitPat Life rewards dogs and their owners for doing a great job and I'm sure they are going to love the perks and prizes membership offers."
Rory The Vet, PitPat's brand ambassador, joined us to share his experience of seeing in his own practice an increasing number of overweight dogs. He commented "I’m really excited to be a PitPat ambassador. As a small animal vet I see so many overweight pets, it’s a real issue. With PitPat, Life owners are encouraged to track and monitor their pets weight and activity levels and are rewarded for doing so! This could be the first step to addressing the pet obesity epidemic.”
The event attracted journalists, social media influencers and of course lots of dogs!
As a result, we've so far seen a great amount of press coverage including Forbes, Financial Times, Evening Standard, ES Homes & Property, The Times, Pet Business World, Londonist, and Cambridge Independent. Plus social media coverage has been extensive.