Alison Shadrack, founder of Adia PR, shares her insight: “Having a PR strategy can make a huge difference to the success of your small business, which I experienced first hand when previously I founded an online business that sold imported Italian food.”
You’re running an SME. You’re working night and day to grow your business, and you’re doing it on a shoestring budget. You know that you need to increase visibility for your brand in the market, and yet you can’t seem to find the money to hire a PR firm. What is a driven, focused business owner to do?