Epic PR for Entrepreneurs

How To Do Your Own PR The complete online course

Hosted by Alison Shadrack, Founder of Adia PR

Find out how to create your own PR like a professional

Get media coverage for your business without paying a PR Agency (just use our know-how to do it yourself instead!)

PR is not just for big businesses with big budgets.

My first big results with PR were creating media coverage for my own businesses (with no budget other than my time). When I knew what worked, that’s when I understood you simply need a plan, and to do the work. Now with 4 years of running a successful PR Agency under my belt I’ve repeated this plan over and over. And now you can follow it too (without paying me a big retainer!).

It’s the quiet influence that makes the biggest noise

Here’s what EPIC PR for Entrepreneurs gives you:

  • Know how to position yourself as an expert in your field, a thought-leader in your industry, or even a trailblazer amongst your peers (and know which one of those you want to be!)
  • Learn how to raise awareness about yourself and spread the word about your brand
  • Understand (and believe!) that you are not a “nobody” and that you do have something to say, that people want to listen to.
  • Show your prospects the value of your products and services
  • Know how to easily build credibility and manage your reputation
  • See how to stand out from the crowd and grab the attention of the media – both online and traditional print media (magazines & newspapers)
  • Know how to get speaking gigs in front of your target audience
  • Know how to promote your new book and get rave reviews
  • Learn how to launch your new product or service as the next ‘big thing’.
  • Speak to journalists with confidence and clarity.

If you’re a small business, with limited resources, but the time to take action, we’ll show you what to do.

Here’s how the How to Do Your Own PR programme works

The programme is delivered as online classes (1 video class per week for 12 weeks) plus a live 1-hour group Q&A session per week where we will answer your questions about PR.

The Adia PR team will also check your work throughout the programme (so while we say you have to ‘do it yourself’ you get access to our expertise to make sure it’s working for you).

You’ll receive templates, worksheets, and lists of resources, to make it as easy as possible to complete and compile your PR.

PLUS we will compile a targeted media contact list tailored for you and your business (this is a list of the journalists and media publications we recommend you need to be speaking with). As an Agency we pay more than £5000 per year to access these media lists, so this is very valuable!

AND we will also pass on all relevant journalist enquiries we receive while you are working through the the 90-day programme. We receive hundreds of requests every week from journalists asking for people to comment on stories, provide case studies and products for them to feature. We'll let you know about any that are relevant to you so you can respond directly and start cultivating your own relationships with the journalists resulting in amazing coverage for you, and your business. This access to press enquiries is why our clients pay us retainers that start at £2k a month! But we’ll include this as service as part of the How To Do Your Own PR programme.

It’s most definitely not an exaggeration to say that in PR it’s very often WHO you know that gets you results, which is why we’ll be sharing our contacts with you as if you were a fully retained client (without the bill each month!).

How the course works

The course is delivered online – with video classes taking you through our 3 core Modules, with 4 classes for each. So that’s 12 classes delivered over 12 weeks.

New classes are delivered on a Monday, then every Friday each week we’ll host a live Q&A session online where you can ask questions, and get feedback on any work you’ve submitted during the week.

Module 1: Research & Clarity

  • Class 1: Positioning and Nailing your Big Deal
  • Class 2: Identifying your Target Audience (ideal customers) and Target Media
  • Class 3: Identifying and building your Target Journalists, Bloggers & Influencers List
  • Class 4: What’s Your Hook? Preparing your Key Messages and Story Ideas

Module 2: Media Relations

  • Class 5: Writing Press Releases that Journalists will Read!
  • Class 6: Preparing your Media Kit
  • Class 7: Mastering the Art of Pitching to Journalists
  • Class 8: Meet the Journalist

Module 3: The Good, The Bad and The Ugly (not all PR is good PR!)

  • Class 9: Bad PR? Handling Negative Press and Reviews
  • Class 10: Dealing with Press Interviews
  • Class 11: Preparing Case Studies
  • Class 12: Promoting your brand by Blogging, Vlogging and Podcasts

Each week you will be assigned actions to move you towards your goals. And when you complete the course you have a fully-functional PR plan – and it will already be on track.

In just 12 weeks you’ll have EPIC PR for your business!

We get started on Monday 30 April 2018

To secure your place simply click on the buttons below.

Single Payment

Price: 1200 +VAT

3 × £400 +VAT payments

Price: 1200 +VAT

You'll pay £400 +VAT now and two more payments of £400 +VAT in one and two months' time.

Join us and let 2018 be the year you and your business finally attract the attention you deserve!

Frequently Asked Questions

How much time do I need to make this work?

You need to be able to devote 3–4 hours per week for this programme. 1–2 hours to listen to the weekly video and do the exercises and another 1–2 hours to attend or listen to the Q&A session and revise if necessary your work.

I have no PR experience

Not a problem at all – this is a beginner’s course for small business owners. It’s not a course teaching you how to become a PR Pro to go work in an agency. It’s teaching you the essentials to understand how PR will help your business.

I am a terrible writer

Says who? Some PR opportunities don’t require you to do any writing – the journalist will do it for you. But some you will have to provide content. We can teach you how to structure your press releases and media pitches. If you’re really struggling we can offer an additional Done For You service at an additional cost.

Do I need to have a website?

If you’re going to promote yourself and/or your business you need to have somewhere or something to send people to if they’re interested to find out more. So ideally yes you should have a website. But if you have a specific case where you think it isn’t necessary, get in touch and we can discuss it.

What type of businesses does this work for?

All types of businesses need to be proactive with their PR to build a strong and credible reputation and attract their ideal clients.


About Alison Shadrack

adiapr-web-logoAlison Shadrack, founder and CEO of Adia PR, is a serial entrepreneur with a wealth of connections and a talent for raising awareness and building influence.

Alison's passion for good PR is at the heart of everything she does, which is why she was recognised by Enterprise Nation and Experian as one of the UK's Top50 Business Advisers and Top5 PR Advisers in 2018. Alison was also awarded the Highly Commended Small Business Director of the Year award by the Institute of Directors (East of England) in 2017.

As PR adviser to some of the UK's top entrepreneurs and disrupters, Alison has built an enviable reputation that keeps her little black book of contacts growing. Still, she takes this all in her stride and is just as enthusiastic to work with young entrepreneurs and start-ups as she is with those at the top of their game.

Alison has been invited to speak at numerous business and industry events about the power of PR and how small businesses can use it to propel their businesses to success:

  • Institute of Directors - Women in Enterprise Summit
  • The Business Show
  • Mums in Enterprise
  • Making It Big in Entrepreneurship
  • One of Many
  • NatWest

Alison has also written numerous articles about PR for SMEs in many national newspapers and leading business publications and websites. You will find some of them here...

For more advice and top tips from Alison, please join her free Facebook Group community 'The PR Hub for Entrepreneurs'

Don’t just take our word for it...

Heena Thaker portrait

Doing the How to Do Your Own PR course was a real eye opener in how I could leverage PR to promote my business. I found I could take what I was already doing in my business to generate more awareness and visibility of myself and my business without having to increase my marketing spend.

Good PR increases credibility and enhances trust with customers even when you are a start-up and this is a great way to build your brand and reputation. I learnt to identify my ideal audience and Ali helped me to write my Expert Bio which I have used time and time again since.

The course was definitely a valuable investment which has yielded results in many ways for me.

Heena Thaker


With no experience of PR, I undertook the EPIC 12 week programme.  Although this was a stretch for me that challenged me I felt that completing the programme and tasks was important. By going through each module and task, with the support from Alison and her team, I slowly began to gain an upstanding of what PR is and over the weeks started to build a set of tools that I can go back to and use at the right time for me.

As a transformational coach, I have had the skills to face and clear my fears of being visible. This is often our reluctance to fully embrace PR.  This morning before 12 pm, I have written this testimonial, altered an email pitch (I would not have considered writing an email pitch to a journalist before the course) and written two blogs (sometimes it has taken me a month to write one blog).  I have a clear insight on my next steps and who my target audience is.

I would like to thank Alison and Eleanor for their support and dedication and would recommend participating fully in any training Alison is offering.

Karen Haworth