The complete online course
How To Do Your Own PR
Hosted by Alison Shadrack, Founder of Adia PR
Recognised as UK Top 5 PR Adviser and Top 50 Business Advisers by Enterprise Nation and Experian
Whether you are looking to start a business, grow your business, become recognised as the "go-to expert" or "authority" in your field, Alison will share everything you need to:
- stand out from the crowd
- build brand awareness
- secure media coverage
- and raise your own profile
The 'How To Do Your Own PR' course will make you media ready, media friendly and media savvy! You will discover the things that can make the difference between being a well-kept secret and a worldwide sensation! Which one sounds better to you?
Limited Group - only 2 cohorts per year! The next course is starting on 15 October 2018. Reserve your place now!
This course is for you if:
- You've been struggling to raise awareness and spread the word about your products or services even though they are great.
- You think the press would be interested but you don't know where to start.
- You'd like to raise your profile as a disrupter, thought leader or go-to expert in your field.
It’s the quiet influence that makes the biggest noise
Here’s what the How To Do Your Own PR online course gives you:
- Know how to position yourself as an expert in your field, a thought-leader in your industry, or even a trailblazer amongst your peers (and know which one of those you want to be!)
- Learn how to raise awareness about yourself and spread the word about your brand
- Understand (and believe!) that you are not a “nobody” and that you do have something to say, that people want to listen to.
- Show your prospects the value of your products and services
- Know how to easily build credibility and manage your reputation
- See how to stand out from the crowd and grab the attention of the media – both online and traditional print media (magazines & newspapers)
- Know how to get speaking gigs in front of your target audience
- Know how to promote your new book and get rave reviews
- Learn how to launch your new product or service as the next ‘big thing’.
- Speak to journalists with confidence and clarity.
If you’re a small business, with limited resources, but the time to take action, we’ll show you step by step what to do.
Here’s why the How to Do Your Own PR course works
The course is clear and easy for anyone to follow. Delivered online over 6 months - you are free to watch the video classes whenever convenient for you. You will receive a new video class every 2 weeks throughout the course and a live 1-hour group Q&A session will be hosted online on the same week the new class is released so Alison and her team will be available to answer your questions about the topic of the week and your assignments.
The Adia PR team will also check your work throughout the programme (so while we say you have to ‘do it yourself’ you get access to our expertise to make sure it’s working for you). We are here to hold your hand and advise you what to do - all you have to do is implement. How much easier can we make it for you?
You’ll receive templates, worksheets, and lists of resources, to make it as easy as possible to turn the theory you are learning into direct action for your business.
PLUS we will help you to compile your own media contact list tailored for you and your business (this is a list of the journalists and media publications we recommend you need to be speaking with). As an Agency we pay more than £5000 per year to access these media lists, so this is very valuable!
AND we will also pass on all relevant journalist enquiries we receive while you are working through the course. We receive hundreds of requests every week from journalists asking for people to comment on stories, provide case studies and products for them to feature. We'll let you know about any that are relevant to you so you can respond directly and start cultivating your own relationships with the journalists resulting in amazing coverage for you, and your business. This access to press enquiries is usually reserved for our bespoke clients who pay us retainers of £2,000 a month!
It’s most definitely not an exaggeration to say that in PR it’s very often WHO you know that gets you results, which is why we’ll be sharing our contacts with you as if you were a fully retained client (without the bill each month!).
How the course works
The course is delivered online – with video classes taking you through our 3 core Modules, with 4 classes for each. You will receive a new video class every 2 weeks, so that’s 12 classes delivered over 6 months.
New classes are delivered on a Monday, then a live 1-hour Q&A group session will be hosted online on the Friday of that week, so you can ask questions and discuss the current topic and assignments.
Module 1: Research & Clarity
- Class 1: Positioning and Nailing your 'Big Deal'
- Class 2: Identifying your Target Audience (ideal customers) and Target Media
- Class 3: Identifying and building your Target Journalists, Bloggers & Influencers List
- Class 4: What’s Your Hook? Preparing your Key Messages and Story Ideas
Module 2: Media Relations
- Class 5: Writing Press Releases that Journalists will Read!
- Class 6: Preparing your Media Kit
- Class 7: Mastering the Art of Pitching to Journalists
- Class 8: Meet the Journalist
Module 3: The Good, The Bad and The Ugly (not all PR is good PR!)
- Class 9: Bad PR? Handling Negative Press and Reviews
- Class 10: Dealing with Press Interviews
- Class 11: Preparing Case Studies
- Class 12: Promoting your brand by Blogging, Vlogging and Podcasts
Each week you will be assigned actions that you can implement directly into your business.
This course is designed to provide you with real results, ie actual media coverage. And when you complete the course you will have a fully-functional PR plan that is already underway.
We get started on Monday 15 October 2018!
To secure your place simply click on the buttons below.
Normal price: £1200
Early Bird Price: £999 +VAT
6 × £200 +VAT payments
Price: £1200 +VAT
If you're ready to stop being the best kept secret in your field, join me and I'll help you to stop playing small and finally attract the attention you deserve!
Frequently Asked Questions
You need to be able to devote 1–2 hours per week for this programme. Time to listen to the weekly video and do the assignments/exercises and another hour to attend the live Q&A session or watch/listen to the replay.
Not a problem at all – this is a beginner’s course for small business owners. It’s not a course teaching you how to become a PR Pro to go work in an agency. It’s teaching you the essentials to understand how PR will help your business.
Says who? Some PR opportunities don’t require you to do any writing – the journalist will do it for you. But some you will have to provide content. We can teach you how to structure your press releases and media pitches. If you’re really struggling we can offer an additional Done For You service at an additional cost.
If you’re going to promote yourself and/or your business you need to have somewhere or something to send people to if they’re interested to find out more. So ideally yes you should have a website. But if you have a specific case where you think it isn’t necessary, get in touch and we can discuss it.
All types of businesses need to be proactive with their PR to build a strong and credible reputation and attract their ideal clients.
About Alison Shadrack
Alison Shadrack, founder and CEO of Adia PR, is a serial entrepreneur with a wealth of connections and a talent for raising awareness and building influence.
Alison's passion for good PR is at the heart of everything she does, which is why she was recognised by Enterprise Nation and Experian as one of the UK's Top50 Business Advisers and Top5 PR Advisers in 2018. Alison was also awarded the Highly Commended Small Business Director of the Year award by the Institute of Directors (East of England) in 2017.
As PR adviser to some of the UK's top entrepreneurs and disrupters, Alison has built an enviable reputation that keeps her little black book of contacts growing. Still, she takes this all in her stride and is just as enthusiastic to work with young entrepreneurs and start-ups as she is with those at the top of their game.
Alison has been invited to speak at numerous business and industry events about the power of PR and how small businesses can use it to propel their businesses to success:
- Institute of Directors - Women in Enterprise Summit
- The Business Show
- Mums in Enterprise
- Making It Big in Entrepreneurship
- One of Many
Alison has also written numerous articles about PR for SMEs in many national newspapers and leading business publications and websites. You will find some of them here...
For more advice and top tips from Alison, please join her free Facebook Group community 'The PR Hub for Entrepreneurs'
Don’t just take our word for it...
Doing the How to Do Your Own PR course was a real eye opener in how I could leverage PR to promote my business. I found I could take what I was already doing in my business to generate more awareness and visibility of myself and my business without having to increase my marketing spend.
Good PR increases credibility and enhances trust with customers even when you are a start-up and this is a great way to build your brand and reputation. I learnt to identify my ideal audience and Ali helped me to write my Expert Bio which I have used time and time again since.
The course was definitely a valuable investment which has yielded results in many ways for me.
With no experience of PR, I undertook the EPIC 12 week programme. Although this was a stretch for me that challenged me I felt that completing the programme and tasks was important. By going through each module and task, with the support from Alison and her team, I slowly began to gain an upstanding of what PR is and over the weeks started to build a set of tools that I can go back to and use at the right time for me.
As a transformational coach, I have had the skills to face and clear my fears of being visible. This is often our reluctance to fully embrace PR. This morning before 12 pm, I have written this testimonial, altered an email pitch (I would not have considered writing an email pitch to a journalist before the course) and written two blogs (sometimes it has taken me a month to write one blog). I have a clear insight on my next steps and who my target audience is.
I would like to thank Alison and Eleanor for their support and dedication and would recommend participating fully in any training Alison is offering.