The Fat Girls Guide to Running

Julie Creffield is the founder of The Fat Girls Guide to Running - the world's only resource specifically designed for plus-size runners.  Julie also founded the global Too Fat to Run? campaign. 

 

Areas covered:

  • Media coverage
  • Product promotion (ebooks and merchandise)
  • Reputation management
  • Speaker engagement 
  • Award entries 
  • Raise Julie's personal profile as a thought leader and go-to expert in her industry

Julie joined Nell McAndrew on ITV's This Morning for a 5 week #Runforyourlife coaching programme.  The 5 weekly slots aired live on the programme between April and May 2015. 

 

Julie was also interviewed by the BBC for The London Marathon 2015 which Julie completed.

 

Modz

Finnish health technology company, Modz Oy  develops products and services to motivate self-care in close cooperation with users and specialists.

 

Areas covered:

  • Media coverage
  • New product launch in the UK 
  • Reputation management
  • Social media campaign

 

Modz Oy hired us to launch the world's first motivational and Angry Birds themed blood glucose meter.  We targeted the health & wellness, childrens' and technology media, ran a social media campaign and promoted the products to relevant diabetes forums. 

 

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